Employers are increasingly using the social media accounts of job candidates to get a feel for what the candidate is like as a person. For this reason, and a couple of others, candidates should keep their social media profiles appropriate and update them as often as possible. If you follow the tips outlined in this post you should have no worries about your social media profiles when applying for jobs.
The Profile Picture
One of the most important aspects of a strong social media profile is the picture. Make sure you use a professional picture and it is the same one across all of your social media profiles. This will help to create a professional brand for yourself. Should you not have a professional picture, dress in business attire and have a family member take a head shot of you against a plain background. Now you have a professional picture you can use on your profiles.
Clean Up Your Profiles
A very important tip is to clean your profiles. This is especially important with pictures posted to Facebook. There are plenty of security features on the site that can prevent friends from tagging you in unflattering photos, so be sure to use those settings. Also, keep a keen eye for things posted to your wall by others. Any inappropriate items should be taken down as quickly as possible to maintain a professional image online.
LinkedIn Profiles Should be 100% Complete
If you have a LinkedIn profile, and you really should, it needs to be 100% complete. If you cannot get it to 100%, you need to get it as close as possible. The more complete your LinkedIn profile is, the more likely it is that companies will find you if they are searching for top talent when jobs become available.
Build a Profile Showcasing Your Work
Use all of your social media accounts to build a profile that showcases your best work. Publish tweets that discuss your experience in the field in which you work, use LinkedIn to post content about your profession and use Facebook to post photos of you during conferences or events associated with your profession. This will help recruiters realize how invested you are in what you do and how much you know about the profession.
Set Up Alerts
The beauty of the Internet is that you can find items published about you easily. You can even use search engines to set-up alerts for your name. When you are searched for online or something is published in your name you will receive an alert. This is an excellent way to stay on-top of your profiles.