Using Social Media to Attract Light Industrial Job Candidates

The end of COVID has marked a major dislocation in the job market. Companies are fighting more than ever for the best workers. To find the help you need, you’ll need to compete on every front.

That means you need to take advantage of every recruiting tool at your disposal. It’s time to step-up your social media efforts to attract light industrial job candidates.

Stepped-Up Competition for Light Industrial Workers

As many firms come back from a pandemic-induced hiatus, the labor market has suddenly become very tight. The competition for talent has opened up opportunities for many workers.

This includes the light industrial space, where a large chunk of the workforce has continued to head to factories even during the worst of COVID. With many of these employees deemed essential workers during the pandemic, the don’t have to be lured back into the labor force. They are already there, ready to push their careers forward.

Just look at the government’s jobs statistics to see how many light industrial workers are already employed. In June, the U.S. economy added 850,000 jobs. However, only 15,000 of these came in the manufacturing sector. Why? Because many light industrial firms and other manufacturers remained in action during COVID.

Using Social Media to Attract Light Industrial Workers

As a result, to ramp up your business, you need to lure workers away from their current jobs or bring in fresh recruits into the light industrial space. To do this, you need every tool available. Here are some tips to improve your social-media recruiting for light industrial workers:

Know What You’re Looking For

Before you launch a social media strategy, think about what you want to accomplish. Consider the roles you want to fill and the ideal candidates for those jobs. Articulate the skills and background that would fit well with your organization.

Find Your Audience

Now that you’ve developed an idea of who you want to attract to your company, it’s time for the next step. You can use social media to hunt them out.

Select the right social networks for your chosen candidates. Also, target your efforts through tagging and well-chosen images. Create engaging and interesting content to draw in your selected candidates.

Get Feedback from Current Employees

Your current staff provides an excellent resource for upgrading your social media efforts. After all, they are the type of person you want to target. Ideally, you’d find other candidates with similar attributes to fill out your team.

As such, get your current employees involved in the process. Let them pitch ideas for how best to reach candidates. Give them the opportunity to critique your efforts. Or, better yet, ask them to promote your recruiting efforts through their social media feeds.

Promote Your Employer Brand

Why would someone want to work for your company? That’s the ultimate message you want to sell on social media. You want potential candidates excited about a job with your organization. That way, they will apply for your open positions and eventually become part of your team.

Have a Dynamic Follow-Up Process

It’s not enough to make contact with candidates over social media. You need to take the next steps as well. Create a process that will turn those potential workers into actual hires.

To compete in the current labor market, you need every available tool. Along with your social media efforts, turn to a top recruiter, like SmartTalent. You’ll get access to a pool of perfect candidates for your light industrial business.

Contact SmartTalent today to learn more.


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