Personal Branding Can Improve Employment Opportunities

Celebrities are not the only ones who have personal brands these days. Your strengths and skills all come together to make you a great employee, and you can use your personal brand to highlight all that makes you unique. The Internet has provided a great way for individual workers to build their own brand and to find exciting employment opportunities that best fit their skills.

SmartTalent is a top staffing agency because we are great at recognizing which employees will be a good fit with specific positions.  We’ve seen that employees who have developed solid brands are able to bring their branding into interviews, resumes, and other interactions with employers to make a strong impression.  Personal branding is unquestionably essential and is becoming more important for jobseekers every day. Use these tips to begin building your own strong brand.

• Take advantage of LinkedIn. LinkedIn is one of the best online sites for building a personal brand because it is geared to professionals. There are more than 175 million members of LinkedIn, so you can reach wide audiences and build solid networks in your industry. A distinctive profile headline, regular status updates, and membership in LinkedIn groups can all help you to define who you are to the online world. Employers can check your LinkedIn when you get job interviews, or you can find interview opportunities using the site.
• Prepare your elevator pitch. An elevator pitch is a brief 30-second summary of who you are and what your brand stands for.  While you probably won’t be making the pitch in an actual elevator, preparing this brief summary of your personal brand allows you to focus on what you want your brand identity to be. This information will help with resume preparation, with the development of your LinkedIn profile, and with your interactions in interviews and networking events.
• Be consistent. Be sure that you send the same message about your brand on your resume, your LinkedIn network, and other areas of social media. Employers will be more likely to reach out to you or to add you to their team if they have a clear idea of what your strengths are, and who you will be as an employee.

SmartTalent can help you to make sure the right employers learn about you, so you can find exciting opportunities to build your career success. Get in touch with our Lynwood staffing agency today to learn more about how we can help you to introduce employers throughout Kirkland, Fife, Renton, Lynnwood, and the rest of Western Washington to your personal brand.