Reputation Management: What Does Your Online Presence Say to Candidates?
The process of reputation management is not just for job candidates. With the explosion of social media websites, companies must also manage their online reputation just as much as candidates. This means that your company needs to have clean, appropriate, and accurate social media accounts that are live. They must provide visitors with answers to questions and offer a clear view of what your company culture is about and what it is like to work for your company.
Update Company Skeleton Profile
All companies have what is called a skeleton profile on the Internet, whether or not your company has been using the Internet. The skeleton profile is found in an online business directory that has published your phone number, physical address, website, email address or any other information. There are plenty of skeleton profiles out there that are inaccurate. They include the wrong information or outdated information of companies. Take a look at your skeleton profile and make sure it has accurate contact information for your business.
Maintain Your Social Media Profiles
It is very important for your company to maintain its social media profiles as the company evolves. Companies change logos, motto’s, and other features. Be sure to edit all of these when they are put into action by your company. Continuing to use social media accounts that are not updated can cause your job candidates to get the wrong message about your company. When you update your social media account to keep pace with your company’s brand, it will send the right message to candidates.
Be Personable with Candidates and Clients
Companies also need to be personable with their candidates and clients when online. By doing so, candidates will be able to get a feel for how the company deals with employees and clients. The more honest and direct you are online, the more likely it is that your candidates will want to come in for interviews. You can quickly tarnish your reputation by not being honest about your beliefs, values, and corporate culture online.
All Social Sites Should Link To Each Other
All of your company’s social media sites should link to each other. This is an excellent way to cross-promote your company and its brand to candidates and clients alike. Incoming links are very important to your website and how search engines view it in terms of importance.
Be Mindful of What you Post
You must always make sure that you are mindful of what you post as a company online. Do not post inappropriate content or controversial content not associated with your industry. This can provide candidates with the wrong view of your company.
Link to Positive Content
Every time there is a press release or news article highlighting your company in a positive light, be sure to link to this content on your website and social media pages.
Talk to the experienced staffing experts at SmartTalent today about your company’s online reputation.
